Shopify Launch & Growth Proposal · 2026
Issued
June 2026

Conversion-first Shopify stores for FMCG brands.

Prepared forEmerging & Growing FMCG Brands
StudioHoox Studio
ScopeStrategy · Design · Shopify Build
PackagesLaunch · Growth
01 · Overview

Two ways to launch and grow.

Two end-to-end Shopify packages built for FMCG brands at different stages, one to launch a conversion-focused store, one to scale direct-to-consumer sales.

The Launch Package is for emerging FMCG brands going live with their first conversion-focused online store. The Growth Package is for established brands looking to improve conversions and increase direct-to-consumer revenue.

Every package covers strategy, custom design, Shopify development, FMCG-specific merchandising, marketing setup, and launch support, delivered and handed off ready to sell.

01Conversion strategy & customer journey.
02Custom, fully responsive store design.
03Premium Shopify theme development.
04FMCG merchandising — ingredients, benefits, trust.
05Marketing & analytics integrations.
06Launch assistance & post-launch support.
02 · The Packages

Launch, or grow.

FMCG Launch
₹1.2L

For emerging FMCG brands launching their first conversion-focused online store.

  • Strategy & planning
  • Custom store design — 6 core pages
  • Premium Shopify development
  • FMCG-specific merchandising
  • Marketing & analytics setup
  • 7 days post-launch support
Timeline3–4 Weeks
03 · Launch Package

Everything to go live.

C/01 · Strategy & Planning

Strategy & planning

Brand Discovery Workshop
Customer Journey Mapping
Website Information Architecture
Conversion Strategy Planning
C/02 · Custom Design

Custom design

Homepage Design
Collection Page Design
Product Detail Page Design
About Brand Page
Contact Page
Policy Pages
Fully Responsive Mobile Experience
C/03 · Shopify Development

Shopify development

Premium Theme Customization
Store Setup & Configuration
Up to 10 Products Upload
Collection & Navigation Setup
Search & Filtering Setup
Cart & Checkout Optimization
C/04 · FMCG-Specific Features

FMCG-specific features

Ingredients & Benefits Sections
Product Usage & How-to-use Blocks
Brand Storytelling Sections
Trust & Certification Showcase
Customer Reviews Integration
FAQ Setup
C/05 · Marketing Setup

Marketing setup

Meta Pixel Integration
Google Analytics 4 Setup
WhatsApp Integration
Lead Capture Forms
C/06 · Support

Launch support

Store Launch Assistance
7 Days Post-Launch Support
04 · Growth Package

Built to convert and retain.

Everything in the Launch Package, plus:

C/01 · Premium UX & Conversion Design

Premium UX & conversion design

Custom Conversion-Focused UI Design
Enhanced Product Storytelling
Advanced Mobile Shopping Experience
Dedicated Landing Page for Hero Product
C/02 · Advanced Shopify Development

Advanced Shopify development

Custom Shopify Sections
Advanced Product Page Layouts
Sticky Add to Cart
Quick Buy Functionality
Upsell & Cross-Sell Setup
Bundle Product Setup
Wishlist Integration
C/03 · Growth & Retention

Growth & retention

Klaviyo Integration
Exit Intent Popups
Review & UGC Integration
Repeat Purchase Optimization
Newsletter Signup Flows
Abandoned Cart Setup
C/04 · FMCG-Specific Enhancements

FMCG-specific enhancements

Comparison Tables
Ingredient Transparency Sections
Certifications & Compliance Showcase
Retail Availability Section
Subscription / Repeat Order Ready Setup
C/05 · Analytics & Tracking

Analytics & tracking

GA4 Enhanced Ecommerce Tracking
Meta Events Setup
Conversion Tracking Dashboard
C/06 · Support

Extended support

Launch Support
14 Days Post-Launch Support
1 Conversion Optimization Review
05 · Timeline

From kickoff to launch.

Discovery & Strategy Brand discovery, customer journey mapping, information architecture, and conversion planning. 3–5 Days
Design & UX Custom store design across all key pages, planned mobile-first around conversion. 1–1.5 Weeks
Shopify Development Premium theme customization, store setup, product upload, and checkout optimization. 1–1.5 Weeks
FMCG Setup & Integrations Merchandising modules, marketing pixels, analytics, and retention integrations. 4–6 Days
Review, Launch & Handoff Revision rounds, QA, store launch assistance, and post-launch support. 3–5 Days
Launch Package3–4 weeks
Growth Package4–5 weeks

Timeline dependent on feedback turnaround and timely delivery of content, products, and brand assets.

06 · Investment

Two packages, clear pricing.

FMCG Launch
₹1,20,000+ GST

A complete, conversion-focused Shopify store for emerging FMCG brands going live for the first time.

  • Strategy, design & Shopify development
  • 6 core pages, fully responsive
  • FMCG merchandising & marketing setup
  • Up to 10 products uploaded
Timeline3–4 Weeks
Support7 Days
FMCG Growth
₹1,50,000+ GST

Everything in Launch, plus advanced UX, retention, and analytics to scale direct-to-consumer sales.

  • Everything in the Launch Package
  • Premium UX & advanced Shopify build
  • Growth, retention & analytics suite
  • 14-day support + 1 CRO review
Timeline4–5 Weeks
Support14 Days + Review

All prices exclusive of applicable GST. Strategy, design, and Shopify development are included; paid third-party app subscriptions (e.g. Klaviyo) are billed to the client.

07 · Payment

Three milestones, no surprises.

/ 01 Advance Triggered on proposal acceptance. Initiates the project. 50%
/ 02 Design Approval Due upon sign-off of the store design, before full development. 30%
/ 03 Launch Due before the store goes live and final handoff. 20%
08 · Terms

Assumptions, fine print.

Scope of work.

Each engagement covers strategy, design, and Shopify development and setup as listed in the selected package. Work beyond the approved scope is quoted separately.

Content & assets.

Product content, copy, logos, and brand assets are provided by the client. Clear, timely delivery keeps the timeline on track.

Products & photography.

The Launch Package includes up to 10 product uploads. Product photography and 3D renders are not included unless scoped as an add-on.

Third-party apps.

Paid Shopify app and platform subscriptions (e.g. Klaviyo, review apps) are billed directly to the client. Up to 2 revision rounds per phase are included.

09 · Studio

Why Hoox.

We build Shopify stores for FMCG brands that take their craft seriously.

Strategy, conversion-focused design, and clean Shopify development — built for brands that want to look exceptional and sell. We work founder-led and one-to-one, so the thinking stays sharp from the first workshop to launch day.

Let's build it.

We look forward to partnering with you to launch a conversion-focused Shopify store that reflects the quality and ambition of your FMCG brand.

Step 01Choose a Package
Step 02Proposal Acceptance
Step 03Advance Payment
Step 04Discovery Workshop
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